Modernising Insurance Customer Service with Amazon Bedrock AI

Amazon Bedrock AI modernising customer service for an insurance provider.

Background

A major regional insurance provider leveraged Amazon Nova models on Amazon Bedrock to deliver policy-aware AI assistants that automate routine enquiries, improving customer satisfaction and reducing operational costs.

The Challenge

The insurer faced growing challenges in delivering clear, efficient, and compliant customer service.

  • Modernise how customers access and understand complex policy information.
  • Reduce the pressure and workload on call centre teams.
  • Maintain strict compliance with industry regulations while scaling service.

Our Solution

Rambunct implemented a secure, serverless AI solution on AWS to deliver policy-aware, human-like customer interactions at scale.

  • Deployed Amazon Nova models on Amazon Bedrock to build conversational AI assistants that explain policy documents in plain language and provide personalised recommendations.
  • Used AWS Lambda to securely fetch real-time customer policy data from backend systems, enriching each interaction.
  • Delivered the solution via serverless Bedrock API calls, ensuring scalability without in-house AI infrastructure.
  • Integrated within a secure VPC environment with AWS KMS-encrypted data handling and Amazon CloudWatch telemetry for monitoring and compliance.

The Result

The solution delivered significant efficiency gains, cost savings, and improved customer experiences.
  • 60% of routine queries fully automated.
  • 35% reduction in operational costs over three years.
  • 40% faster customer response times.
  • 17% improvement in customer satisfaction ratings.
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