Background
Casel’s Market modernised its customer engagement using Amazon Pinpoint and Amazon SES to automate personalised delivery and pickup communications, enhance community relationships, and grow repeat business, while honouring nearly a century of local service through secure, scalable marketing workflows.
The Challenge
- Manual outreach processes led to inconsistent communication about deliveries and promotions.
- Lack of customer segmentation prevented personalised, targeted engagement across services.
- Outdated tools hindered campaign scalability, analytics, and automation.
- Limited CRM integration blocked loyalty tracking, follow-ups, and feedback collection.
Our Solution
- Implemented Pinpoint for multichannel campaigns, audience segmentation, and loyalty outreach.
- Deployed Amazon SES for secure, high-deliverability transactional and promotional emails.
- Created automation workflows for Tuesday delivery, kerbside pickup, and seasonal offers.
- Integrated analytics, real-time messaging, and data governance tools for compliance and insight.
The Result
Casel’s Market gained real-time visibility, improved customer engagement, and scalable communications for continued growth and community loyalty.
- 85% increase in customer engagement via personalised messaging about services.
- 90% boost in Tuesday delivery utilisation through automated reminders.
- 70% growth in kerbside pickup adoption from timely, value-driven communications.
- 60% lift in repeat purchases through loyalty automation and targeted promotions.
