Background
The Challenge
- High operational costs due to lack of automation
- Limited scalability for onboarding new clients efficiently
- No support for custom-branded (white-label) nameservers
- Poor customer experience due to manual communications
- No real-time tracking of domain lifecycle or propagation
- No API integration with CRM systems for streamlined workflows
Our Solution
- AWS Lambda: Automated Amazon Route 53 hosted zone creation, DNS record setup, and white-label nameserver configuration in real time.
- Amazon Route 53: Centralised DNS management with scalable, branded hosted zone provisioning.
- Amazon DynamoDB: Used for storing domain registration records, DNS status updates, and configuration logs.
- Amazon SES: Enabled automated, branded email communication for nameserver transitions and propagation confirmations.
- AWS Step Functions & Amazon EventBridge: Orchestrated domain registration and DNS workflows.
- Amazon SQS & Amazon SNS: Managed asynchronous messaging and stakeholder notifications during bulk operations.
- Amazon CloudWatch & AWS X-Ray: Monitored DNS performance, nameserver propagation metrics, and end-to-end distributed traceability.
- Amazon API Gateway & Amazon Cognito: Delivered secure API access for CRM integrations, domain control, and webhook callbacks.
The Result
Rambunct’s implementation of an automated DNS and domain management system delivered dramatic improvements in efficiency, reliability, and customer experience for UGallery. The solution replaced manual processes with scalable, secure automation integrated into the broader platform ecosystem.
- 95% reduction in manual DNS setup time via automated hosted zone provisioning
- 100% automation of domain registration processing and nameserver configuration
- 80% reduction in customer support requests due to automated SES notifications
- 70% cost savings in DNS management operations
- 99.9% reliability in DNS propagation and domain setup
- Enhanced client branding via custom white-label nameservers and communications
- Robust scalability and visibility with real-time DNS monitoring via CloudWatch, bulk domain registration support, and secure CRM integration through API Gateway and Cognito
